Story
It all started with a small
sewing machine at home.
The kind of small sewing shop once found in the old times, in small hidden alleys, locally run by one woman, with no brand name, only known by her name — like my mom's, and her last name, Tran, one of the most popular last names in Vietnam.
Little sewing shops like this might disappear very soon, like street food stalls in Vietnam. There's beauty in these shops that the new modern ones cannot replace — beauty in knowing what you do, doing what you know for decades, uniquely in your own way, leaving your signature here and there, piece by piece, slowly and quietly. No spotlight, no applause, no media hype, only word-of-mouth.
TRAN-DO was born to keep that beauty alive, to treasure the pieces made by women dressmakers, to preserve the tradition of making clothing at home with full love and passion.